Leadership Through Service. Integrity Through Dedicated Professionalism. Success Through Community Education & Building.
Personalized Bookkeeping support for small businesses that want
clarity,
organization,
and intentional growth.
I organize your books, clean up your records, and help you stay financially ready for growth — so you can focus on running your business. We offer a service you will not find in other bookkeeping firms. Click a button below to find out more!
Does this sound like you?
- Messy, disorganized books that make you anxious
- Personal and business money mixed together
- Dreading tax season because nothing is ready
- No financial clarity or reporting to guide decisions
When you read this and think "that's me" - you're in the right place. We help you fix this and understand how not to repeat the same habits.
The Transformation
What happens when you finally get your personalized bookkeeping toolkit emplemented.
Before Hawk Innovations
- Anxiety every time you look at your bank account
- Guessing if you're actually making a profit
- Scrambling in April to find receipts for your CPA
- Missing out on grants because your financials aren't ready
After Hawk Innovations
- Total confidence in your numbers and cash flow
- Clear monthly reports that show you exactly where you stand
- Tax-ready books handed over to your CPA with zero stress
- Financials that prove you're ready for funding and growth
Who We Help
We specialize in supporting businesses that are ready to scale but need their financial house in order first.
Small Business Owners
Ready to stop guessing and start growing.
Solopreneurs
Need to buy back time to focus on their craft.
Black-Owned Businesses
Building generational wealth and legacy.
Community Orgs
Maximizing impact with clear financials.
Trusted by Atlanta's Business Owners
Don't just take our word for it. Here's what happens when you partner with us.
★★★★★
"Lady Felidia completely transformed how I view my business. I went from dreading my numbers to feeling empowered. She understands the unique challenges of being a Black-owned business in Atlanta."
H. Sillah
AirBnB Owner
★★★★★
"Before Hawk Innovations, my personal and business finances were a tangled mess. Now my books are pristine. I was finally able to secure the expansion loan I needed and gain insight into how my understanding of money contributed to my financial mess."
Sarah J.
Real Tales Finest, Boutique Founder
★★★★★
"More than just a bookkeeper, Felidia is a partner in my growth. Her monthly strategy calls have kept my community and my business financially healthy and grant-ready."
Haji Bakari
Owner, Bakaris Pizza, Historic West End ATL
Why Work With Me?
"I help businesses get financially organized so they can grow, sustain themselves, and show up stronger for the communities they serve."
As a Certified QuickBooks ProAdvisor based in Southwest Atlanta, I'm proud to serve the community that shaped me. I believe our entrepreneurs—especially Black-owned businesses—deserve more than transactional bookkeeping. They deserve a financial partner who understands both the numbers and the person behind the business. I can create bookkeeping systems, workflows, and financial support that align with how you naturally lead and grow your business. It's bookkeeping that's not only accurate and compliant—it's intentionally designed around you.
I didn't start Hawk Innovations just to crunch numbers. I started it to be the financial anchor you need to scale your vision and to help strengthen our communities one business at a time. When your books are clean, your mind is clear - and that's when real growth happens.
Lady Felidia Maddi
Founder, Hawk Innovations
Simple, Transparent Pricing
Choose the level of support that fits where your business is today.
Starter
For new businesses, solopreneurs, and small service-based businesses.
- Monthly transaction categorization
- Bank reconciliation
- Basic financial statements
- Email support
Most Popular
Growth
For growing businesses needing more financial oversight and strategy.
- Everything in Starter
- Accounts Payable/Receivable
- Cash flow forecasting
- Monthly strategy call
- Priority support
Premium
For nonprofits, grant-funded orgs, and expanding organizations.
- Everything in Growth
- Grant tracking & compliance
- Custom reporting
- Board meeting prep
- Dedicated account manager
Need something else?
We also offer Bookkeeping Cleanup / Catch-up and QuickBooks Setup & Training as standalone services.
Ready for financial clarity? Let's talk.
Fill out this quick form so we can understand your current situation. If you're not ready for a consultation yet, we'll send you our free guide:
"7 Essential Steps to Organize Your Business Finances and Build Sustainable Growth"
Free 40-minute discovery call
Customized bookkeeping readiness assessment
No commitment required
Bookkeeping Readiness Assessment
Tell us a bit about your business to get started.